Saturday, October 10, 2009
Changing Your Tune
I know it has been a while since I've written. I probably have no readers at this point. I don't blame you, I would have taken me off of my follow list at this point. No excuses, I've been busy with work and really enjoying life. Now the connection to the commercial above.
This commercial bothers me. I feel like the original had a different song, maybe something more electronic, and when the ad company showed it to the Michelob people, the Michelob people thought that the song needed to be more uplifting. But they didn't change the colors in the film. So you have this happy go lucky song trying to make all the gray seem extra cool. It just doesn't work for me.
You can't just slap a happy-go-lucky song on something and expect everything else to seem happy-go-lucky. Sometimes, you have to apologize for making a crappy, dismal, lackluster commercial and instead of just replacing the music, you need to re-shoot the whole thing. Sometimes this should be done in every day life, say a conversation with your boss, where your boss should apologize instead of pretending like certain things never happened...I'm just saying.
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